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ARTICLE · 20 AUGUST 2019

Digital Recruiting – HR Marketing In The Digital Age

The use of electronic media in the recruiting process is referred to as digital recruiting or e-recruiting. Using the Internet as a medium to advertise job vacancies is no longer an innovation.

GermanyLaw Practice Management

The use of electronic media in the recruiting process is referred to as digital recruiting or e-recruiting. Using the Internet as a medium to advertise job vacancies is no longer an innovation. More than 90% of vacancies at the top 1,000 German companies are published on the companies' websites and more than 70% of job openings can only be found online (Recruiting Trends 2018 study by the University of Bamberg). However, there are almost no limits to the digital recruiting evolution.Active sourcing, social (career) networks, mobile recruiting, applicant management tools, or people analytics are just a few examples of growing trends in the recruiting process. In addition to profitability and efficiency, the new recruiting processes also raise a number of legal issues, in particular relating to IT law and data protection law, which need to be considered and observed.

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