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ARTICLE · 24 JULY 2020

Trademarks In Germany: Five Things You Need To Know

Gowling WLG
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It's no secret that Germany is home to some of the world's most valuable brands

GermanyIntellectual Property
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Gowlings TV
Lars Schoenwald
Lars Schoenwald
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It's no secret that Germany is home to some of the world's most valuable brands. Indeed, Mercedes Benz, BMW and SAP (just to name a few) are all ranked in the top 20 of Interbrands' 2019 Best Global Brands list. Germany is also an important market for brand owners throughout the world.

Germany's IP enforcement regime is among Europe's most robust. When it comes to trademark enforcement in particular, the country is known for its comparably fast proceedings, lower costs than in many other countries, and extremely efficient preliminary injunction process.

To maximise the benefits offered under German trademark law, here are five things you should know about trademark protection in Germany:

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