We all love boats. From a kayak to a container ship,
there's just something great about being on the water. We also
all love receiving our goods quickly, cheaply and with minimal
environmental impact.
Therefore, I'm sure we can all agree that improving
efficiency within the maritime shipping industry can only be a good
thing. As is true with many other industries, data is the key to
unlocking a clean and efficient future. After all, it is very
difficult to improve something that you can't see.
WHAT CAN WE DO?
Indeed, the best way to improve the overall efficiency of the
maritime shipping industry is to implement universal changes to the
entire maritime shipping industry.
As it stands, the shipping industry is still quite opaque with
its data, although things are improving. In the past, it was
assumed that a company's ability to compete would be hampered
by sharing their data. However, as time has gone on, this argument
has begun to hold less water. For
