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ARTICLE · 03 JULY 2024

Digital Markets Act Casts Uncertainty Over EU Launch Of Apple Intelligence

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The new EU law, which came into force in March, puts strict requirements on major tech providers who have been designated as "gatekeepers", which includes Apple as well as the likes of Amazon, Meta and Microsoft.

European UnionTechnology
Martha Campbell
Martha Campbell

Following Apple's announcement last month of its new generative AI tool, Apple Intelligence, the tech giant has now confirmed that the roll-out of the new AI features is likely to be delayed in the EU due to "regulatory uncertainties" regarding the EU's new Digital Markets Act (DMA). In a statement given to the Wall Street Journal, Apple noted that the DMA obligations "could force us to compromise the integrity of our products in ways that risk user privacy and data security".

The new EU law, which came into force in March, puts strict requirements on major tech providers who have been designated as "gatekeepers", which includes Apple as well as the likes of Amazon, Meta and Microsoft. These gatekeepers are subject to a number of obligations aimed at facilitating an open online market. Key among these is the requirement for gatekeepers to ensure the interoperability of messenger systems, by allowing end users to install third party apps or app stores that interact

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