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ARTICLE · 15 JANUARY 2025

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AI In Check: What The New EU Artificial Intelligence Act Means For You

GVZH Advocates
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Artificial intelligence ("AI") is rapidly transforming our world, but with great power comes great responsibility. To ensure AI serves society ethically and safely, the European Union ("EU") introduced the EU AI Act...

European UnionTechnology
Andrew Zammit
Andrew Zammit
Hayley Ann Pisani
Hayley Ann Pisani
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Understanding the Prohibited AI Practices

Artificial intelligence ("AI") is rapidly transforming our world, but with great power comes great responsibility. To ensure AI serves society ethically and safely, the European Union ("EU") introduced the EU AI Act ("AI Act"). This law aims to set global standards for AI use, protecting individuals from harmful practices while promoting innovation. The AI Act officially came into force on the 1st of August 2024 and adopts a risk-based approach, meaning different obligations apply depending on the level of risk involved.

Artificial Intelligence is reshaping the way we live and work, but not all AI applications are created equal or even ethical. The AI Act is setting a global benchmark by identifying and prohibiting specific AI practices that pose unacceptable risks to individuals and society as illustrated in Article 5 of the Act. From manipulative techniques and social scoring to unauthorized biometric systems, these

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