Introduction
In recent years, data protection has become one of the core
topics of policy for many jurisdictions. Being one of the
forerunners of this trend, the European Commission of the European
Union ("EU") put forward a proposal in 2012 for a
comprehensive reform of data protection rules to increase
users' control of their data and to cut costs for businesses;
also known as the EU Data Protection Reform. By doing so, the
European Commission aimed at facilitating the implementation of the
Digital Single Market Strategy.
After four years of preparation and many discussions that
followed, the EU Parliament finally approved the General Data
Protection Regulation1 ("GDPR") on April
14th, 2016. Pursuant to Art. 99 of the GDPR, it shall
enter into force on the twentieth day following that of its
publication in the Official Journal of the EU, however apply from
May 25th, 2018. Along with the GDPR, the EU has also
approved the Directive (EU) 2016/6802 on the