In May 2015, the EU Commission announced its Digital Single
Market Strategy for Europe, highlighting a number of initiatives
which supported the Commission's aim to create a connected
digital single market and to encourage e-commerce throughout the
EU. The EU Commission also announced that it was to investigate the
restrictions that prevent the cross border provision of pay TV
services, such as Netflix's and Sky TV.
On 9 December 2015, the EU Commission announced its first new
legislative initiatives to be adopted under the Digital Single
Market Strategy, with the intention that these initiatives would
address some of the barriers to e-commerce and the distribution of
online content within the EU. One of the initiatives proposed is a
new regulation on the cross-border portability of online content
services to ensure the cross-border portability of online content
("Regulation").
