If asked to suggest a plant-based meal for this Veganuary, how
many would say the humble beans on toast? Apparently, such a
suggestion is uncultured to some, but there are a range of other
vegan options available.
Brand owners have certainly noticed the uptick in consumer
demand for vegan options, and that is reflected at the UK and EU
Intellectual Property Offices (UKIPO and EUIPO) which receive a
steady stream of trade mark applications for vegan products.
Vegan certification is also on the rise, with over 65,000
products from more than 2,500 companies worldwide using the
certification mark via a licence agreement with The Vegan
Society.
Brand owners need to consider a number of different factors
concerning the branding their plant based products before
introducing them to the market.
