Two Actions To Take To Overcome Counterfeit Issues This Summer

Counterfeit issues can spike in the summer months, warns Mariëlle Hoffer. Protect your brand assets effectively this season by taking these two strategic actions.

Summer holidays are on the horizon for us in Europe, with many of us making plans to travel to new shores this year. Depending on our chosen destination, we can expect to find counterfeit products in street markets, from clothing and toys to bags and perfumes. However, even those who do not plan to travel this year can expect to see a spike of counterfeits online. While a problem all year round, counterfeit issues can spike in the summer period for certain brand owners – especially those in the fashion industry.

Why acting against counterfeit goods is important