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ARTICLE · 07 APRIL 2022

How Do I Know If Someone Else Is Using My Brand Name?

To exercise your trademark rights, you must first monitor and identify any conflicting use.

European UnionIntellectual Property

If you registered your brand name as a trademark, you can oppose the (more recent) use of a similar name for similar products and/or services if that use could cause confusion among the relevant public. To exercise your trademark rights, you must first monitor and identify any conflicting use. 

With thousands of new trademark applications filed every year, the likelihood of trademark conflicts will only continue to grow. Trademark watching and online brand protection services monitor the market to alert you to any potentially infringing or unauthorised use.

What is trademark watching?  

Trademark watching services monitor national and international IP registries to identify new trademark applications that are identical or similar to your existing trademark rights. By notifying you promptly, you can object to the registration of potentially problematic trademarks by lodging an opposition. Oppositions must be filed in a specific and limited time period, so it's

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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