ESG Newsflash: Green Claims Directive Heading Towards Its End?

The EU institutions are no longer continuing with the negotiations to find an agreement on the proposal for a Green Claims Directive, following a series of announcements which had put its future into serious doubt. The Green Claims Directive proposal sets out detailed requirements for businesses to substantiate their green claims. In this newsflash, we take a closer look at the potential withdrawal of the Green Claims Directive Proposal and explore the potential implications for businesses in the Netherlands.

Background on legislative proposal

In recent years, the growing consumer interest in sustainability has led to an increase in environmental or "green" claims by businesses towards consumers (B2C). These green claims often suggest that a product, service, or company has a positive impact on the environment or is less harmful than alternatives. However, concerns have emerged about the reliability of such green claims, particularly when they lack a factual