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ARTICLE · 03 MARCH 2025

Sustainability Claims: Managing Regulatory And Other Risks As Intolerance For Greenwashing Grows

De Brauw Blackstone Westbroek
De Brauw Blackstone Westbroek
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De Brauw Blackstone Westbroek

De Brauw Blackstone Westbroek

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Environmental, social and governance (ESG) initiatives are now critical drivers for companies – there is no getting around it.

NetherlandsEnvironment

Environmental, social and governance (ESG) initiatives are now critical drivers for companies – there is no getting around it. Companies often make significant ESG efforts. But when they wish to – or have to – communicate about these efforts, a growing web of regulations becomes relevant. This, coupled with increasingly active authorities who are on the look-out for greenwashing practices, means that it can be hard to establish what is, and what is not, allowed or required. Below, we will summarise the state of play and also look ahead.

Key takeaways

1. When making a sustainability claim, be aware that you must be able to prove that the claim is correct.

2. In voluntary disclosures (for example, advertising):

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