On Friday, the European Commission launched its
New Consumer Agenda, setting out its plans for consumer policy
from 2020 – 2025. This is a significant insight for
stakeholders into the EU's strategic objectives over the next
five years. Sustainability, new technologies, online sales and
effective cross-border EU enforcement top the bill.
The Commission's agenda includes changes to how products are
designed, labelled, marketed and sold online, as well as how the
safety and compliance of products, and consumer rights and
remedies, are enforced. Given the significance of these changes, we
will follow up with more detailed commentary on the practical
implications for product manufacturers. For now, here's our
initial read of the key takeaways.