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ARTICLE · 26 FEBRUARY 2024

ECJ Clarifies Consumer Rights In Online Subscription Renewals

The laws in the United Kingdom (UK) and the European Union (EU) provide consumers with the right to change their minds and cancel online purchases within a 14-day period.

European UnionConsumer Protection

The laws in the United Kingdom (UK) and the European Union (EU) provide consumers with the right to change their minds and cancel online purchases within a 14-day period. However, questions have emerged about the applicability of this right when subscriptions automatically renew, especially post a free trial. The European Court of Justice (ECJ) recently provided clarity on this issue through a case involving a dispute between a consumer protection association and an online learning platform in Austria.

Background facts

The case brought before the ECJ involved a dispute between a consumer protection association and an online learning platform operating in Austria. The platform's terms and conditions stated that users are entitled to a 30-day free trial period when they first sign up for a subscription, during which they can terminate the subscription at any time. Following the conclusion of the 30-day trial, the subscription automatically renewed for a specified

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