Platform business models have become a defining feature
of the modern economy, powering companies like Uber, Airbnb,
Amazon, and Facebook to global prominence. Unlike traditional
linear businesses that generate value by controlling supply chains
or producing goods, platforms create value by facilitating
interactions between consumers and producers. This dynamic,
network-driven model allows platforms to scale rapidly and achieve
high profitability. However, valuing such businesses is far from
straightforward. For financial analysts and investors, platform
businesses present unique challenges chief among them is
determining how to value a company whose primary asset is its
network. Additionally, intangible drivers such as user engagement,
transaction volume, and network effects must be incorporated into
financial models, posing further complexity. As platforms continue
to disrupt industries across the globe, developing robust valuation
frameworks is critical. This
