As the “Trademark” embodies the real identification
and recognition of any company's products, such a company is
always keen to register its trademark in Egypt in order to have a
registered special, unique, distinctive, and non-confusing
trademark. As these companies seek legal protection for their brand
to avoid any confusion with identical or similar brands, they
select their trademarks expressing their purposes and products, to
eventually attract customers to their respective products. To this
end, trademark registration, being the legal way of fair
competition among companies, is also intended to preserve the right
of the company to maintain its trademark.
In this article, we will outline the provisions of trademark
registration in Egypt, as well as the process of complaining if a
decision of rejection of registration is issued.