On July 14, 2021, World Trademark Review (WTR), the media
specialized in Intellectual Property, published an article written
by Andrea Miño Moncayo. In her article, our associate
comments on a pervasive problem in Ecuador regarding the
appropriation of internationally recognized brands by third
parties.
The appropriation is usually done through registration
applications with the relevant authority and even by marketing
products under these brands without proper authorization.
The arguments of the offenders are varied, and they particularly
emphasize that the foreign companies in question are not domiciled
in the country. Therefore, they could not carry out activities or
defend their intellectual property rights in this particular
case.
