Intellectual property (IP) rights are much more crucial for the
survival and growth of a business than entrepreneurs may think. In
demanding markets of our time, companies have to provide their
clients with more and more innovative ideas of products and
services in order to succeed. Nevertheless, due to the cut-throat
competition amongst them, companies can very easily be put at risk
of having these ideas, products or services stolen. Τhis is
even more true nowadays because of the unprecedented, increased
usage of the Internet and e-commerce by businesses of all
types.
Not only is IP the best way to protect businesses' ideas,
products and services, but it also provides more than just
protection; companies can obtain, through IP mechanisms, a business
asset that may be extremely essential to the business and its
viability. As follows, their ideas may represent one of their most
important business assets. It is worth mentioning that Google's
trademark, which is ranked
