Twitter Rebranding: A Trademark Example To Avoid

The bird has already flown away. In its place, a spectacularly non-distinctive letter.

Since last Monday, 24^th July 2023, "X" has swiftly taken over as a new name for twitter, one of the biggest social media companies in the world, along with a new "X" design representation, a stylized black-and-white version of the letter.

"X" has for a long time been an important part of Elon Musk's rise to fame when, back in the 2000s, he attempted to rebrand PayPal into X.com when he was CEO of the company. However, this did not happen and instead it led to Musk's exit from the company. Nevertheless, he has inserted the letter into other companies which he owns, such as SpaceX and his recent xAI endeavour, as well as his own child's name X Æ A-12 !