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ARTICLE · 14 FEBRUARY 2024

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Trademarking A Celebrity In Cyprus

Elias Neocleous & Co LLC
Elias Neocleous & Co LLC
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Elias Neocleous & Co LLC

Elias Neocleous & Co LLC

Elias Neocleous & Co LLC (ENC) is among the largest firms in southeast Europe and the Eastern...

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In today's society, where there's a strong emphasis on celebrities and public figures in the entertainment industry, having a famous name is increasingly important.

CyprusIntellectual Property

In today's society, where there's a strong emphasis on celebrities and public figures in the entertainment industry, having a famous name is increasingly important. In the worlds of art, literature, music, sports, authorship and other areas of renown, the recognition of one's name is intricately intertwined with their status and influence. As they carefully craft their public persona, these prominent individuals have the ability to protect and control their names through legal channels like trademark registration. A celebrity's name carries significant value and trademarking it can offer protection against unauthorised use and financial exploitation of their image and reputation for financial gain.

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