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ARTICLE · 20 OCTOBER 2021

Market Intelligence Thought Leadership Award Winner

Top Trademarks Misconceptions From The Business World

Michael Kyprianou & Co. LLC
Michael Kyprianou & Co. LLC
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One may ask, what would I need a Trademark for? To that, countless arguments may be made, but the biggest of them all is the distinction function of the Trademark itself.

CyprusIntellectual Property

One may ask, what would I need a Trademark for? To that, countless arguments may be made, but the biggest of them all is the distinction function of the Trademark itself. This is how customers come to internalize your business and distinguish your products or services. This is how you compete in today's highly competitive market and this is how you stay ahead. This is how you fence against potential competitors and their lookalike signs. This is how you gain traction and win the game of memory.

Nevertheless, due to the fact that Intellectual property is not one of the first things that comes up as an issue when creating new business, it often stays at the side-lines and most of the time without soliciting much attention to it.

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