Protecting Non-Registered Trademarks In Cyprus

Protecting non-registered trademarks in Cyprus: overview and commentary of the relevant legal framework

If one decides to do business with the public, then one of the most important concerns to such venture, is to be presented to the public with a distinctive brand which will be remembered and associated by the general audience with that business.

On this basis, a person or a group of people who use a mark to conduct his/her/their business and the mark is connected in the minds of the public with that business, he/she/they would also subsequently wish to protect it. The reason for that would be to prevent any unauthorised use thereof and to stop others from using such mark or similar marks to gain - in commercial terms - from its business reputation and fame. A proactive way to protect a mark is of course to register it as a trademark in accordance with the scope of protection sought as prescribed in applicable laws. The registration of trademark grants its holder