ARTICLE · 01 NOVEMBER 2023

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In A Barbie World - Protecting Your IP

Totalserve Management Limited

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It's not all about "come on Barbie lets go party". For intellectual property lawyers, Barbie is probably the most aggressively protected and fought over intellectual property for years.

CyprusIntellectual Property

Melina Dionysiou

It's not all about "come on Barbie lets go party". For intellectual property lawyers, Barbie is probably the most aggressively protected and fought over intellectual property for years. From a kids doll born back in 1959, to the blockbuster Hollywood film of 2023, it became an empire that turned the American owner company Mattel to worth billions.

According to the EUIPO, the Barbie dynasty has 23 trademarks which are registered in the EU and approximately 30 in the United Kingdom. The Barbie products are patented and industrially protected and because of the movie, Mattel has now signed hundreds of licensing contracts for the use, production and sale of products of the Barbie brand, such as O.P.I Barbie nail polish, Gap's Barbie wear, a Burger King pink sauce and others.

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