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ARTICLE · 07 DECEMBER 2022

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Even Louis Vuitton Needs To Prove Distinctiveness Of A Trademark

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The French luxury fashion house and company Louis Vuitton Malletier, referred to as "Louis Vuitton", was established in 1854 by Mr. Louis Vuitton.

CyprusIntellectual Property
Maria Hinni
Maria Hinni
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After reviewing all of the submitted evidence, the Fifth Board of Appeal dismissed the action in the contested decision.

The French luxury fashion house and company Louis Vuitton Malletier, referred to as “Louis Vuitton”, was established in 1854 by Mr. Louis Vuitton. Ever since its inception, it has been one of the biggest luxury fashion brands recognized and adored worldwide by the public.

From 2006 to 2012, Louis Vuitton was named the most valuable luxury brand in the world for six consecutive years. Its valuation reached USD25.9 billion in 2012. It is estimated that Louis Vuitton's net worth (as of October 28th, 2022) stands at USD326.49 billion.

Louis Vuitton Malletier has approximately more than 18,000 registered intellectual property rights including design rights, trademarks, patents and copyrights. There is a zero-tolerance policy against counterfeiting when it comes to this brand, and for this reason the company goes the extra mile when it comes to

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