Essential Trademark Ingredients

The most essential part of the trademark creation process, even before thinking about the tactics and strategies to follow, is to find the core idea behind your business's branding. The reason is primarily that the brand is much wider than the trademark itself as it encompasses the emotional, rational and cultural image that consumers will associate with your business. The core idea will then be your guide in creating your trademark, whatever that is. Perhaps with such a big pool of trademark types to choose from (Word, Figurative, Shape, Position, Colour, Pattern, Motion, Sound, Holograph, Multimedia to name a few) one further decision will be to choose the specific type. However, most of the times and for most new companies or companies that are new to intellectual property, a word, a figurative mark or a combination of the two will suffice. Once you come up with the core idea, the ingredients below should be included each and every time with great caution.