Yixing: Over 200 Trademarks Registered Abroad

Trademarks should be registered wherever the products that carry those trademarks go. This has become a motto for exporters in Yixing. According to preliminary statistics conducted by local authorities, over 200 trademarks have been registered abroad, and the number of such trademark owners increase from 10 to more than 20 in Yixing.

In the past, export enterprises in Yixing always encountered a dilemma: goods without their own brand were treated as inferior ones and had no access to the big supermarkets or shopping malls in foreign countries, while the goods which had marks that enjoyed a certain reputation among consumers were usually preemptively registered by foreign dealers of the said goods or their clients.