Protecting your trademarks in China can be tricky,
mainly where legal provisions differ from those in your legal
environment. But this does not mean that you should refrain from
bringing your trademarks to China.
When evaluating the opportunities for doing business in China,
most entrepreneurs are more or less aware of the fact that the
company's intellectual property rights (IPR) will be exposed to
an unstable legal environment that undergoes considerable changes
to this day.
One may find that the level of legal protection offered to IPR
in case a dispute arises is different from—and, admittedly,
in some instances not entirely on par with—the standard of
your jurisdiction. The stories where an "innocent"
western company had its trademarks infringed upon in China and
consequently learned its lesson the hard way, are all too familiar
in western news headlines. Hence, brand owners must consider the
available legal options available to pre-emotively
