What Foreign Brands Should Know About Trademark Protection In China

In recent years, China has stressed repeatedly the importance of intellectual property rights protection. Several legal and administrative measures were adopted to strengthen domestic and international intellectual property protection within China. Additionally, various means to crack down malicious trademark registration. Though, for many foreign brands entering China IPRs infringement remains a high issue.

Namely foreign niche brands or those with a high IPRs value should be equipped with the right safeguard tools before entering the China market. For example, prioritising the registration of your brand name and associated graphics and text as trademark ('TM').

However, many may find that through an anteriority search, a third party may have registered their trademark registration priorly. Under such circumstances, brands may be highly concerned about the following aspects: