Currently, trademark protection is becoming one of the hottest
topics in China. The latest headlines include the NBA star Michael
Jordan suing the Chinese sportswear and footwear manufacture
Qiaodan Sports Joint Stock Company for the alleged infringement
over his name right, the preemptive registration of the mark
"LIN SHU HAO (Jeremy Lin's Chinese name)", and the
domain name "lingshuhao.com" being for sale at a high
price.
These trademark-related cases have drawn great attention among
scholars and China's online community (often referred to as
"netizens"). Most netizens gave their opinions in a
rational manner and appealed for fair treatment over the parties
involved within the purview of relevant laws and regulations. Some
netizens acknowledged that China has changed from a single and
occlusive market to an open and international one and the
interaction and competition with foreign companies are more
intensified than before. China will be left far behind if
