Intellectual property rights are notoriously difficult to
navigate in China. Understanding how trademark protection works in
the country is vital to safeguard your corporate reputation and
brand.
Understanding how trademark protection works in China is vital
to prevent damage to your corporate reputation and brand. The
country's intellectual property (IP) rights are notoriously
difficult to navigate, and the incredible scope of China's IP
violations are well known around the world.
The International AntiCounterfeiting Coalition (IACC) identified
China as the "global hub of counterfeiting" in its 2016 Special 301 Review. Customs seizure
statistics in the United States and the European Union have
consistently identified China as the primary source of counterfeit
and pirated goods intercepted at their respective borders. From the
rampant ripping off of luxury goods to DVDs and computer software;
Chinese counterfeiting reportedly costs foreign firms an estimated
$20
bi
