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ARTICLE · 22 MARCH 2022

Trademark Examination And Trial Guide Responded To Public Concerns

In the practice of trademark right granting and verification, the implementation of the principle of "need-based recognition" should adhere to protection orientation and result orientation.

ChinaIntellectual Property

Recently, the Trademark Office of CNIPA issued four policy interpretations of the Trademark Examination and Trial Guide (hereinafter referred to as the "Guide"), interpreting key issues in the formulation of the Guide from the aspects of the examination and trial of a bad faith application for trademark registration for a purpose other than use, signs that may not be used as trademarks, distinctiveness of trademarks and well-known trademark so as to facilitate the public and trademark practitioners to better understand the Guide and respond to public concerns.

It is understood that the addition of the chapter "A Bad Faith Application for Trademark Registration for a Purpose Other Than Use" in the Guide aims to adapt to the revision and improvement of the Trademark Law, and resolutely crack down on the bad faith application for trademark registration for a purpose other than use. The Guide adds an elaboration on concepts related to distinctiveness of trademarks to

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