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ARTICLE · 20 JANUARY 2023

Top 10 Tips For Trademark Litigation Success In China

Administrative enforcement actions are no longer the most feasible remedies that trademark owners can resort to in China

ChinaIntellectual Property

Administrative enforcement actions are no longer the most feasible remedies that trademark owners can resort to in China

  • While registered trademarks are protected in China, failure to register may leave brand owners vulnerable to squatters
  • It is imperative to gather as much evidence of bad faith as possible in order to claim punitive damages and/or invalidate infringing trademarks
  • When deciding where to file, brand owners should take account of factors including the length of proceedings and the time taken to reach a judgment

With trademark disputes becoming increasingly complicated, administrative enforcement actions - formerly the most effective deterrents - are no longer the most feasible remedies that trademark owners can resort to in China.

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