' (Reg. No. 6020578) for "clothing;
shoes; hats, etc" in Class 25 in 2010. US sports personality
Michael Jordan filed an invalidation action against this trademark
claiming that this mark infringed his name right and portrait
right. The defendant countered that: 1) Jordan's full name is
Michael Jeffrey Jordan; therefore, he could claim rights neither in
the 'Jordan' part alone nor in its Chinese transliteration;
and 2) the figure in the mark was displayed in silhouette only,
with no specific facial characteristics, thus, it would be unlikely
for the relevant public to recognise the figure as that of Michael
Jordan. Supreme Court finally ruled in favour of Michael Jordan,
supporting his name right claim based on the Chinese
transliteration of part of his name.We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.
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