Trademarks represent one of the most essential competitive and
strategic assets of a company. When considering how consumers
identify their choices among other alternatives, trademarks are
key. Because pharmaceutical products play an important role in
public healthcare, the protection of pharmaceutical trademarks
brings special challenges, particularly when it comes to a
pharmaceutical product's name, generic name and public
interest.
Restrictions on registration
According to the relevant law, the registration of
pharmaceutical trademarks has numerous restrictions. Pharmaceutical
trademarks should have distinctive features and must not conflict
with any pre-existing lawful rights of others in order to qualify
for registration. When a pharmaceutical trademark is only a direct
representation of the quality, primary raw materials, functions,
intended purpose, weight, quantity or other characteristics of the
relevant pharmaceutical product, the China Trademark Office
