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ARTICLE · 04 MAY 2020

Prerequisite To Successful Franchising In China Is Strong IP !

Clients often ask, why do they need to register their trademarks in the People's Republic of China (Mainland China), and how can they use them in the business? Mainland China adopts the...

ChinaIntellectual Property

Clients often ask, why do they need to register their trademarks in the People's Republic of China (Mainland China), and how can they use them in the business? Mainland China adopts the principle of First-To-File instead of the principle of First-To-Use. So, those who file the applications first, may be able to obtain the exclusive rights to their trademarks. However, it is franchising, especially in the field of food and beverage, retail, catering, education and training, beauty, healthcare, along with hospitality, that they can employ their expertise in. These are highly regarded as popular and profitable sectors to invest your money and know-how in.

Mainland China is one of the biggest and fastest growing franchise markets in the world, with more than 4,500 franchise systems as well as some 400,000 franchised outlets in over 70 industries. Franchising can be a quick and feasible option for clients to expand and develop their business in the market. Since the

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