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ARTICLE · 08 MAY 2012

Michael Jordan vs. Qiaodan Sportswear Co., Ltd Lawsuit Accepted

The specific claims are unclear, but the trade name and trademark for Qiaodan is the Chinese translation for Jordan.

ChinaIntellectual Property
Cai Ye
Cai Ye

According to the statement dated as of March 1, 2012 issued by a representative for Michael Jordan, the suit filed by former NBA basketball legend Michael Jordan against a Chinese sportswear and shoe manufacturer Qiaodan Sportswear Co., Ltd., whose trade name and trademark 乔丹 is equivalent to the commonly used Chinese translation for Jordan, has been accepted by court in China. The specific claims of the suit remain a myth presently.

Subsequent to the above statement, Michael Jordan also released another statement:

"I am very happy that the Chinese courts have accepted my case to protect the use of my name and the interests of Chinese consumers. Qiaodan Sports has built a business off my Chinese name, the number 23, and even attempted to use the names of my children, without authorization. I think Chinese consumers deserve to be protected from being misled, and they should know exactly what they are buying. I am taking this action to preserve the ownership of

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