Unlike for trademarks, there is no concept of
similarity when it comes to domain names in China – any
domain name can be registered, provided that it is not identical to
a previously registered domain name. Further, domain names are
registered on a first come, first served basis. Given the number of
top-level domains (TLDs), it is not generally feasible for
trademark owners to register domain names for all possible
variations of their marks.
In practice, rights holders usually settle for one or two domain
names, which they then use to direct users to their website. More
registrations than this can be wasteful and expensive. It is
recommended that rights holders focus registrations on countries or
areas where they already have business interests or plan to launch
them. When it comes to similar domain names registered by other
parties, rights holders can either choose to ignore them (if the
domain name is not being used or is causing no actual damage) or
file a domain
