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ARTICLE · 17 DECEMBER 2020

How To Protect Your IP When Selling On Chinese E-Commerce Platforms

With China accounting for half of the e-commerce transactions in the world, non-Chinese companies are enjoying some of the spoils.

ChinaIntellectual Property

1. Selling Your Products on Chinese E-Commerce Sites

With China accounting for half of the e-commerce transactions in the world, non-Chinese companies are enjoying some of the spoils. According to Alibaba, U.S. companies sold $5.4 billion in goods on its sites during the recent Singles' Day shopathon. This success is partly due to Alibaba's own efforts to attract foreign brands, such as the creation of an English-language Tmall Global page.

Recently, the U.S. Commercial Service presented a webinar on selling products on Chinese e-commerce sites, where lots of good advice was dispensed. I highly recommend this webinar to any company interested in tapping into China's e-commerce market.

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