In this guest analysis, Lusheng Law Firm associate Claire
Zhang outlines the most common types of non-compliance with IP
licensing agreements, and how best to pursue action when breaches
occur.
In today's global marketplace, IP rights are crucial for
businesses looking to protect their brands and innovations.
Licensing agreements are a common way for these entities to grant
permission to others to use their intellectual property in exchange
for royalties or other forms of compensation.
However, when a licensee fails to comply with the terms of the
agreement, the licensor can suffer losses as a result of the breach
of contract and IP infringement. The overlap between breach of
contract and IP infringement can have severe consequences for both
parties involved. It can damage brand reputation, erode consumer
trust and lead to lost sales and diminished brand equity. Moreover,
it can create confusion in the marketplace, making it difficult for
consumers to distinguish
