Bulgari (stylized as BVLGARI) is an Italian luxury brand founded
in Rome in 1884. Bulgari's iconic Serpente (snake) design has
been used on its jewelry, watches, leather goods etc. The symbolic
snake exudes a sense of seduction and boldness, and women have
harnessed that spirit for decades.
In April of 2021, Beijing IP Court issued a favorable decision
to Bulgari over an invalidation dispute against trademark No.
15911982 in class 18 (pocket wallets; imitation leather; etc.)
filed be LIU Rongjun (a natural person) and consisting of a snake
head very much similar to the most recent BULGARI snake head.
Previously on Trademark Office
Once aware of the trademark filed by Mr. LIU, Bulgari filed an
invalidation against the disputed trademark on July 13, 2018 in
front of China National Intellectual Property Administration
(CNIPA). The decision was issued on April 28, 2019 and touched the
following two issues:
