2025 Typical Cases of Trademark Administrative Protection

1. Series of Bad Faith Fillings of the DEEPSEEK Trademark, Guangdong

This case involved brand protection for a technology company in an emerging field of innovation. The CNIPA rejected the bad faith trademark applications and issued a public notice. Authorities at the provincial, city, and district levels responded quickly, cracking down on the practice of piggybacking on popular terms and supporting the development of the artificial intelligence industry.

2. Use of a Deceptive  Mark as a Trademark, Chongqing

This case involved the continued illegal use of a registered trademark after it had been declared invalid because it was deceptive. The authorities investigated and severely punished the illegal use, effectively cleaning up the market and guiding businesses toward lawful and proper trademark use