ARTICLE · 23 AUGUST 2017

Alibaba contra los ladrones

Clarke, Modet & Co

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Alibaba, la plataforma china de venta en línea, famosa en todo el mundo, decidió dar una dura pelea contra las falsificaciones, y para ello tomó acciones legales contra dos empresas por vender relojes Swarovski falsos

ChileIntellectual Property

Clarke, Modet & Co

Alibaba, la plataforma china de venta en línea, famosa en todo el mundo, decidió dar una dura pelea contra las falsificaciones, y para ello tomó acciones legales contra dos empresas por vender relojes Swarovski falsos

Esta decisión fue muy bien recibida por la compañía de cristales austríacos la que ha facilitado todos los datos necesarios para poder dar con los responsables, lo que permitió realizar un primer decomiso de 125 relojes falsificados.

Esta es la primera vez que una plataforma de comercio electrónico lleva a tribunales problemas de falsificación de productos en China, y según declaraciones de Alibaba se mantendrán en esta línea en un esfuerzo para ganar la confianza de los clientes y propietarios de marcas.

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