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ARTICLE · 26 OCTOBER 2021

Recent Guidance By The Regulators On Marketing And Advertising Activities By CTPS

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On September 23, 2021, the Canadian Securities Administrators (CSA) and the Investment Industry Regulatory Organization of Canada (IIROC) issued a joint staff notice 21-330 (Notice) to platforms trading...

CanadaTechnology
Jennifer McKenzie
Jennifer McKenzie
Lara Jackson
Lara Jackson
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On September 23, 2021, the Canadian Securities Administrators (CSA) and the Investment Industry Regulatory Organization of Canada (IIROC) issued a joint staff notice 21-330 (Notice) to platforms trading in crypto assets (CTPs) outlining how requirements under securities legislation and IIROC rules may apply to their advertising, marketing, and use of social media. The Notice was issued after CSA and IIROC become aware of advertising and marketing activities by CTPs, including "gambling style" promotions, bonuses, time-limited offers, and potentially false or misleading statements that could breach these requirements. The Notice is intended to provide guidance to CTPs on their marketing and advertising activities. A brief summary of the Notice follows.

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