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ARTICLE · 17 MARCH 2025

Legal Considerations In Canada Related To Deepfake Videos And Images

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The proliferation of AI generated videos and images, or "deepfakes," and consideration of their legal implications have been drawing increased attention in the public sphere.

CanadaTechnology
Carina Chiu
Carina Chiu
Pablo Tseng
Pablo Tseng
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The proliferation of AI generated videos and images, or "deepfakes," and consideration of their legal implications have been drawing increased attention in the public sphere.

In mid-February 2025, Scarlett Johansson spoke out publicly about her experience of being a victim of deepfake technology. A deepfake video, which appears to show Scarlett Johansson and a number of other celebrities, including Adam Levine and Mila Kunis, condemning antisemitism, went viral on the internet.1 Ms. Johannson has since urged U.S. elected officials to pass legislation protecting individuals against such uses of artificial intelligence.2 Another celebrity victim, Taylor Swift, was reported to be considering legal action after explicit deepfake images of her were circulated on social media last year.3

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The foregoing provides only an overview and does not constitute legal advice. Readers are cautioned against making any decisions based on this material alone. Rather, specific legal advice should be obtained.

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