This article was previously published in e-finance &
payments, law & policy.
Surveys conducted in Canada have revealed that although
consumers are increasingly adopting mobile channels to make
payments, security and privacy are still major concerns. Dan
Petirs, Senior Consultant at KPMG, examines how Canadian consumers
relate to the mobile platform.
In the past five years, there has been a dramatic shift in how
consumers integrate the internet and mobile technology into their
daily lives. Within this timeframe, consumers in Canada and around
the globe have increased their willingness to use their mobile
phones for financial transactions and have become more open to
receiving ads in return for something of value to them. Research
has shown that consumers are increasingly willing to accept
targeted personally identifiable information (PII)- based
advertising in exchange for lower cost or free services and
content. There is also a growing willingness across all age
