On July 1, 2014, Canada's Anti-Spam legislation, (CASL),
comes into force. The intent of CASL is to deter the circulation of
"spam" in Canada. Spam, in the context of the CASL,
refers to any Commercial Electronic Message (CEM) sent without the
express consent of the recipient. Spam is often the vehicle for the
delivery of online threats such as spyware, phishing and malware.
Unsolicited CEMs can also be annoying, unwelcome, and a venue for
fraud.
CASL will likely affect you because you collect personal
information from prospective and existing tenants and usually
transfer that information to commercial third party suppliers of
tenant services. CASL regulates the form and content of CEMs that
you may send to tenants, prospective tenants, and potential
clients. CASL also imposes new legal obligations between you and
third parties you transfer personal information to, such as credit
reporting companies, telecom and internet providers, utility
companies, and even