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ARTICLE · 16 AUGUST 2016

Mind Your Consents: New Guidance On CASL Compliance From The CRTC

The CRTC has recently published some additional guidance on retaining evidence of CASL consents.

CanadaPrivacy

The CRTC has recently published some additional guidance on retaining evidence of CASL consents.

Under CASL, the person sending (or permitting to send) the commercial electronic message (CEM) has the onus of proving consent. 

If the sender is relying on an exception to the consent requirement, such as an existing business or non-business relationship, the sender must be able to prove the exception.

As such, CRTC notes good record-keeping practices can help the sender:

  • identify potential non-compliance issues
  • investigate and respond to consumer complaints
  • identify the need for corrective actions
  • demonstrate that these corrective actions were implemented
  • establish a due diligence defense in the case of a violation of CASL

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