ARTICLE · 11 JULY 2024

Legal Authority And Consent In Generative AI: Ensuring Compliance And Building Trust

Cox & Palmer

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As businesses in Canada continue to uncover the potential of generative artificial intelligence (AI), understanding the legal underpinnings of authority and consent becomes paramount.

CanadaPrivacy

Michael M. Gallagher

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As businesses in Canada continue to uncover the potential of generative artificial intelligence (AI), understanding the legal underpinnings of authority and consent becomes paramount. This article explores these concepts within the framework of the Office of the Privacy Commissioner of Canada's principles, providing actionable insights and practical examples to guide businesses in their compliance efforts.

The Foundation of Legal Authority and Consent

In the realm of generative AI, legal authority refers to the legitimate basis a business must have to collect, use, and disclose personal information. Consent, on the other hand, is the mechanism by which individuals grant permission for their data to be used in specific ways. Together, these elements form the cornerstone of privacy-compliant AI development and deployment.

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