Remaining Onside In Your Advertising: Obligations For MB Pharmacists

The ability to effectively promote and market your pharmacy and its services is fundamental to maintaining and growing a successful business. Where pharmacies diverge from other industries is that, in addition to federal and provincial legislation, the advertising methods and techniques available to pharmacies are subject to the direction of an independent regulatory body. In Manitoba, this independent regulatory body is the College of Pharmacists of Manitoba (the “College”). It's important for you to ensure that your pharmacy's advertisements comply with both legislative requirements and the policies put in place by the College.

This article provides an overview of the primary obligations pharmacies and pharmacists in Manitoba must comply with when advertising pharmacy services and the legal consequences of failing to comply with these requirements.