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ARTICLE · 30 MAY 2025

Market Intelligence Thought Leadership Award Winner

From Cineplex To Wonderland: The Drip Pricing Rollercoaster

McMillan LLP
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On May 2, 2025, the Commissioner of Competition filed a new drip pricing application before the Competition Tribunal, challenging certain conduct of Canada's Wonderland Company...

CanadaMedia, Telecoms, IT, Entertainment
Joshua Chad
Joshua Chad
Janine MacNeil
Janine MacNeil
James Musgrove
James Musgrove
Daniel Edmondstone
Daniel Edmondstone
Mark Opashinov
Mark Opashinov
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Introduction

On May 2, 2025, the Commissioner of Competition filed a new drip pricing application before the Competition Tribunal, challenging certain conduct of Canada's Wonderland Company ("Wonderland").1 This case represents the latest enforcement action targeting businesses that offer prices that the Commissioner alleges are unattainable due to undisclosed mandatory fees.2

The Complaint

The Commissioner asserts that Wonderland has been advertising its tickets, season passes, VIP lounge access and other park-related products at prices that are unattainable due to mandatory "processing fees" that are not included in the initial offered price. The Commissioner's application alleges that Wonderland has engaged in these deceptive practices since at least June 2022 when the Competition Act was amended to address drip pricing explicitly. The Commissioner's application indicates that Wonderland applied (and continues to apply) a fixed "processing fee" ranging

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The foregoing provides only an overview and does not constitute legal advice. Readers are cautioned against making any decisions based on this material alone. Rather, specific legal advice should be obtained.

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